We began Amelia Hayes on the principle that getting dressed can (and should be!) easy. Somewhere between scrolling forever and confused sizing measurements, online clothes shopping took all the fun out of itself - and we decided that we would solve this problem, one collection at a time.
Each piece we feature is one that we have approached exactly as you would approach choosing it yourself. Do we love it on the skin, is it tough enough to stand the test of real life, and is it something that we truly would wear ourselves? If the answer to not even just one of those questions is no, then it’s no.
Simple, right?
That’s the only filter we use.
Here in Australia, we've been built a store for the way that people actually dress here. Items that will transfer from a warm after-work time to a cooler night, that you aren't having to be precious about, and yet will still allow you to have a thought behind your appearance (even on a day you haven't necessarily invested one).
More than that, however, it is essential to us that you receive more than just clothes. This should mean that you receive support where it's appropriate, sizing that you can rely on and returns that don't feel like an attack. We are a growing boutique company, and when messages do reach us, it's the small team that's responsible for reading them and dealing with them. So, please don't feel shy to inform us if it's not right; we'll definitely try to fix it!
Thank you for shopping. We're very happy to have you here!